The unrivaled success of AMBB Interiors and its joinery division paved the way for the development of a soft furnishing or upholstery division. Peter Bruce and T.P. Abdullah partnered up to form AMBB Upholstery.
Initially housed in a 7,000 sqft. facility in Al Quoz with 12 employees.
& WALL COVERING
Due to our client's appreciation and satisfaction of our quality production, we started to provide bespoke furniture, window dressing, and custom wall covering services.
AMBB was rebranded and became part of the Bowyer Wick (BW) group of companies.
With the steady increase in clients, BW Upholstery moved to a larger facility and expanded to 50 employees.
To maintain the high quality of our industrial process and program, we created an in-house specialist steel workshop and further expanded our facilities to
PETER BRUCE FURNITURE MANUFACTURING
BW Upholstery was rebranded to Peter Bruce Furniture Manufacturing (PBFM), becoming a completely independent bespoke furniture manufacturing company that has grown to 140 employees.
An in-house design division was formed to more efficiently accommodate and serve designers, design firms, architects, and private clients.
PBFM will be moving to a newly built 30,000 sqft. headquarters in Dubai Investment Park, increasing it's manufacturing facility, opening a showroom, and expanding it's offices.